Today many people are finding the ease and satisfaction of online shopping. In addition to the growing number of online shoppers, people are also finding that they can run a successful home based business by selling products online. One of the most popular shopping communities online is Yahoo Shopping. If you are looking into starting your own home based business you should consider using Yahoo Web-store as your ecommerce partner. Yahoo offers the online merchant many useful tools and services to enhance the online shopping experience. If you are unsure about joining the online shopping community look at all the things Yahoo has to offer. First off, signing up for and creating a store-front with Yahoo Web-store is as easy as 1,2,3. Yahoo offers a Merchant Starter Plan for $39.95 a month. The plan includes useful features such as the Wizard software. Wizard offers web design and stock control programs. In addition to Wizard users are encouraged to use their own web design programs if desired. When making transactions Yahoo uses the secure services of Pay Pal allowing customers to purchase items with popular credit cards or check and money order forms. Since you are in control of your own store-front you can sell whatever comes to mind such as candles, clothes, movies, etc. When stocking your store-front you should research popular items and how much the contenders are selling them for this way you can sell items people are looking for and at attractive prices while competing with the others.